Between endless scrolling, addictive potential, fake news, right-wing accounts and questionable trends, TikTok is often viewed critically.At the same time, the platform has become a central place for exchange, information and engagement for many young people.This is where political content, education and new forms of voluntary work emerge: visible, fast and close to the reality of life for many.

This workshop invites you to take a differentiated look at TikTok and Instagram: What is really happening there?What opportunities do the platforms offer for civil society engagement?And how can you become active yourself instead of just consuming?

Together we look at practical examples, get inspired by committed content creators and try out our own formats, from short videos to memes.

You learn:

• Assess the opportunities and risks of TikTok and Instagram for engagement and political education
• Understanding examples of successful content and strategies used by creators
• Develop a target group-specific approach on social media
• implement your first ideas in short video or meme formats
• become active and visible yourself instead of just consuming

The offer is implemented by medialepfade.